branding
Let’s be honest… we’ve all been influenced by a brand’s impression before.
Think about the big names: Nike, Apple, Tesla, Coca-Cola, Louis Vuitton.
You don’t just buy their products. You buy the idea they’ve sold you — that they’re premium, aspirational, and a little bit iconic. You think:
“I’m going to buy those fancy Nike joggers because Eliud Kipchoge wore them when he broke the marathon record.”
(Good PR, right?)
Or
“I’m going to pay extra for the iPhone because it’s better, sleeker, and easier to use.”
Maybe it is. Maybe it isn’t. But the point is… that impression is what sells you.
Branding isn’t just for the big guys.
Even for small businesses, impressions matter just as much.
Picture this:
You’re on your way to dinner at a friend’s place and decide to grab some sparkling water on the way.
Do you pick up the classy looking San Pellegrino mineral water bottle… or the no-frills Black & Gold version?
Now, that depends on the kind of friend you’re visiting, but if you want to make an impression, you’ll probably reach for the Evian.
Is Evian actually better? Probably not.
It’s just branded beautifully. The packaging, the perception… it feels premium.
That, my friends, is branding.
The Role of Trust in Branding — Why It Converts
Trust is not fluffy marketing talk. It’s foundational to engagement, loyalty, and growth. Here’s why:
- First impressions matter — A polished, coherent brand gives confidence in seconds.
- Consistency breeds familiarity — When visuals, messaging and tone align, people feel “this brand knows who it is.”
- Transparency fosters credibility — Brands that share process, pricing, stories, mistakes even — feel more human.
- Emotional connection / brand promise — Trust lets you move from “what you do” to “why you do it,” and that resonates deeply.
To help you see where your brand stands: try our free Brand Trust Test. It’s a quick diagnostic to see whether your brand is building trust — or losing it.
What impression are you giving?
Be honest with yourself for a second.
Is your brand giving off San Pellegrino vibes or Black & Gold vibes?
Are you showing your audience that you offer something premium, trustworthy, and worth paying more for?
Or are you accidentally giving off the impression that you’re the budget option, even when your work, product, or service is far from it?
Because here’s the thing, a lot of brand success comes down to trust.
Do people trust that your product or service delivers the quality they need?
Do they trust that you’re the right fit?
And has your brand, through your website, visuals, and messaging… shown them that?
If you’re not sure, I’ve got something that can help.
It’s called The Brand Trust Test, a super-quick quiz that shows you where you stand.
And if you already know your brand isn’t giving the impression you want it to… check out our branding packages here. There’s something to suit every stage and size of business.
Have a super day!
Rosie x
PS. If you want to get an outside perspective on your branding then book a free clarity call. In this 30 minute call we will look at what’s working and what isn’t and develop a plan to turn your brand into something people flock to.
