We loved partnering with Women in Scrubs, founded by Dr Kate Campbell to address the underrepresentation and bias female surgeons face in healthcare. By connecting surgeons, GPs, and patients, the platform fosters equitable referrals and empowers women with informed choices.

Built through our Full Flight Package, the brand gave Dr Kate a cohesive visual identity to launch with confidence. We rolled out the look across social media, ads, stationery, and a new website — now the main hub for GPs, surgeons, and patients seeking to connect with female surgeons.

The result is a brand that feels refined, confident, and authentic — with a colour palette, typography, and design system that reflect the professionalism and purpose behind Women in Scrubs.