Belong Blue Mountains provides a range of free or low-cost programs, services and events for people of all ages, backgrounds and abilities throughout the Blue Mountains.
Belong Blue Mountains is a newly created brand, amalgamating three different community and neighbourhood services. We collaborated with key stakeholders and consulted various community groups to gain consensus on the creative direction and key messages of the brand, including the brand name.
We created a new, cohesive brand that represents the diverse groups of people within the organisation and the local natural environment. We created an all-new suite of marketing assets including a logo, brand style guides, sub-brands, posters, flyers and a website.
Belong Blue Mountains needed a temporary website whilst they transitioned the three organisations. We design and developed this little site.
Sub branding and versatility was really important to the Belong Blue Mountains Brand. We had fun creating a new logo for the Youth Services program as shown below.